ASR (Answer Seizure Ratio) is a statistical parameter which determines the quality of connection in a given direction through a specific telephony node, such as PBX or switch (or SoftSwitch in IP telephony).
ASR is defined by the International Telecommunication Union (ITU) in SG2 recommendations: E. 411: "International network management — Operational guidance".
ACD (Average Call Duration) is the statistical parameter of the PBX, telephony switch (or SoftSwitch in IP telephony), which shows the average duration of calls in a particular direction.
ASR is calculated as a percentage of the answered calls number to the total number of call attempts in a specified direction. While situations such as subscriber unavailability and other rejected calls are considered as unsuccessful call attempts, the calculated value of the ASR parameter may vary depending on the behavior of the dialed subscriber.
In other words, the more effective the calls are, the more transactions appear. Conversion from calls to sales does not change with an increase in the number of calls.
In other words, the more effective the calls are, the more transactions appear. Conversion from calls to sales does not change with an increase in the number of calls.
Thus, reliable route directly affects the income and the effectiveness of the whole business!
5-30%
ASR increase
Long-term experience and our solutions allow us to achieve an increase in the ASR index by 5-30%, depending on the scope of business and features of the offered products and services.
Here are just a few vivid examples of the connection quality impact on the business effectiveness:
Poland and Baltics
Increase in client deposits in Poland and Baltics
A steady increase in the volume of client deposits by 10% in Poland and Baltic states because of the increase of an Answer Seizure Ratio by 48% and an average call duration to 3 minutes.
China
Increase in sales growth in China
The company performing phone calls to recipients in China, Hong Kong and Singapore reported an $108,000 per month increase in sales because of ASR increase by almost 30%.
Germany
Increase in German client deposits
A 20% increase in the volume of client deposits from Germany after a two-week call campaign, as a result of a 20% reduction of calls going to voicemail and answering machines.